"Winning an award is particularly important to us because it shows that we are making the types of beers that beer drinkers actually want to buy and enjoy." - Cameron James, Head Brewer at Southern Highlands Brewing.

Being a medal winner at the LSC has had a significant impact on our sales. One of our business goals for the year was to gain more traction in the on-trade. Recognition from LSC has acted as a seal of approval in this respect as the competition is judged by some of the world's leading figures from the hospitality sector. This includes a listing with a high-end UK-wide department store whose buyer was on the judging panel. This also includes the opening up of a new export market after we were approached by an importer who had seen coverage of our success.

This is no coincidence. The LSC team did a superb job of promoting the competition and providing a platform for the medal winners.