Winning competitions is what determines your pace in this competitive world. And more so for such a competitive industry. There are so many beer brands competing with each other for the front-row seats on a shelf, where they are the first ones visible to the customers. In such a scenario, winning a medal can act as one of your most powerful marketing tools as well as a selling point.

You can use your winning medal stickers on your brand support tools also. Some of the best places to showcase your London Beer Competition medal would be:

1. Brand Deck

2. Sell Sheet

3. Shelf Talkers

4. Case Cards

5. Bottle Neckers

Marketing Tools by London Beer Competition

But wait, there's more than winning a medal at the London Beer Competition can do for you. This is how a London Beer Competition medal will help you in creating a classy impression on the beer market in the UK:

1. Results to go to 50,000+ trade professionals in the UK in the Beverage Trade Network community

News of your victory will reach the right ears, or should we say, the right eyes around the world via the Beverage Trade Network (BTN) community which consists of high-profile buyers who are on the lookout to add new beer brands to their profiles and portfolios.

2. Results will get press awareness among media partners of the London Beer Competition and will be posted on BTN news and Bevroute News

Our media partners, BTN and BevRoute will provide extensive coverage in their press as well as social media. Let your beer brand shine in a global spotlight with year-long social media support, targeted for the UK buyers of beer.

3. Results to go to 20,000+ Buyers of the UK

Yes, we will also be sending the results to around 20,000+ buyers in and around the UK. We believe that buyers are the real experts who are directly involved in the development of new beer brands or buying beer for commercial resale.

4. All-Year-Round Social Media

Winners get year-round social media support along with press support from the London Beer Competition as well as our media partners BTN and BevRoute

5. Free shelf-talkers, certificates, professional tasting notes, and more.

Winners may download digital medals and order medal stickers for their beer bottles. Get professional tasting notes and shelf talker templates for no additional charge.

These shelf talkers are ready to print and be used as POS for your brands. You will also be able to download and print the medal certificate for your winning product.

• The top 100 winners at LBC will be included in the Top 100 On-Premise & Off-Premise beer list - Top 100 LBC Beers

Top 100 LBC Beers is the list curated and picked up by top-level buyers who assess beer brands on the basis of their quality and other aspects at the London Beer Competition. The top 100 winners are showcased here.

Key Dates:

Registration Opens - 22 April 2025
Registration Ends - 28 February 2026
Warehouse Closes: 7 March 2026
Judging Date: 23 March 2026
Winners Announced: 22 April 2026

Fee Schedule:

£90 Super Early Bird - 22 April 2025 to 31 August 2025
£120 Early Bird - 1 September 2025 to 30 November 2025
£140 Regular - 1 December 2025 to 28 February 2026